COVID and the resulting fallout has seen many organizations reflect and rethink their place in their customer’s lives. Realizing the importance of planning and building for a more sustainable future, both in terms of a brand, and also more generally as a human being.
The outlook post-COVID
COVID has greatly impacted the habits of consumers. Moreover, it has also changed the way people live their day-to-day lives, and simply put, they want more from their brands. Moving forward it is vital that brands become more involved in their customers social and environmental issues.
Doing good is good for business
Recently the UN sustainable Global Goal revealed that sustainable brands grow faster and are seen to meet consumer expectations in the most personalized manner.
This is because sustainable brands continue to update, improve and evolve and try their best to maintain their reputation in front of the customers and bring relevance to everything they do.
Being compliant is not enough
It is worth mentioning that most organizations are already focusing on being compliant by implementing new programs, but in the eyes of consumers, particular post-COVID, this is not enough. They should also be taking new initiatives to improve their overall position and maintain excellence to build a long-term branding strategy.
The need for brand-led sustainability
Brand-led sustainability refers to the concept that every step and every initiative of the brand or business must be very differentiable. In other words, all the sustainable activities of the brand must be very unique, different, consistent, and recognizable.
When the brand practices sustainability at every step and across every touch point, it learns how to think like a customer.
How be practice sustainability
The brand must be able to give the answers to the following questions to maintain brand-led sustainability.
- How to create a unique sustainability brand strategy?
- What are the most highly in-demand sustainable practices?
- How can sustainability practices help in boosting revenue?
Now it is time to follow a brand-led approach and start building for a sustainable future.