Stop wasting your money on content that doesn’t perform.

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Back in the day, we used to be just a video production company.

In fact if you go all the way back to 1995, you’d find us shooting various exhibitions and conferences up and down the country (the Caravan and Camper show at Earls Court in 1996 was a particularly glamorous highlight). I say “just a video production company”, but back then video was a whole different world; the cameras were massive, the tech clunky and prohibitively specialist, and to be honest it was more about the production company than the audience.

And as time went on and the more films we made, the more we couldn’t help thinking that…

a lot of companies were wasting their money.

Creating content that their customers either couldn’t find or didn’t care about. And then there was the question of how could you even check to see if the films you were making actually made a difference?

Our world has moved on immeasurably since then, democratising video production both in terms of equipment and access to the audience. And to fully embrace these changes, we’ve evolved too. Around our production core, we’ve added strategic planning, creative teams, social, digital strategy, and media planning & buying teams, to create a truly integrated, results-focussed, full service agency.

And strategy is key – this idea isn’t new. What has changed is how important video has become on every platform and channel. Video is no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy. Video is absolutely dominating social, four of the top six channels on which global consumers watch video are social channels.