After working with celebrated British product designer Sebastian Conran on a short documentary for the launch of his Aveo bathroom range, Hub were approached by the Conran team to create content and a strategy to simulate interest and grow demand for the US launch of Sebastian's homeware range, Universal Expert with prestigious US retail giant Williams Sonoma.

We created an integrated content strategy, aimed at building both the US profile of Sebastian as well as the Universal Expert brand.

A brand film was created for Youtube, targeted adverts for social media including Instagram and Facebook as well as in-store demos and product films.

A key part of the campaign was to educate the US customers about Sebastian and his credentials as a top British designer, featuring his inspirations, design process and highlighting his work with leading institutions such as the RCA and Innovate UK.