Dove is one of Unilever's premiere skincare brands and starting with its Campaign for Real Beauty, Dove has long supported widening the definition of beauty. Over the years we have worked on many Dove activations for both internal and external customers.
Working closely with the internal Dove team and other agencies, we created multiple film assets for both trade and brand buy-in for the global launch of Baby Dove, the first new category for Dove since Dove Men launched in 2010.
The campaign was rooted in global research about new mums that challenges the ‘perfect mum’ stereotype and as part of the activation we initiated focus groups and shot interviews with new mothers, recording their hopes and fears, joys and frustrations.
As a brand manager, it is a pleasure & relief to work with people whose judgement you trust, and who add valuable thinking to the recipe.
Global Brand Manager
& Roll out
Initially internal mood films were created to help explain the science behind the new products, drive brand awareness within the larger company and help promote internal buy-in.
Subsequently we created multiple trade films, crafted Key Visuals, produced customer-facing digital comms for Dove’s owned social media sites and rendered photorealistic 3D product shots for global TVCs.
- 3 Million + mums reached.
- Over 70K likes, shares and comments.
- Highest engagement Dove launch ever.