Stop wasting your money on content that doesn’t perform.

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If your company is thinking about making a video, you’re probably wondering what your budget should be. So, how much does a company video cost? Good question. And to be honest there are a lot of answers, and to an extent it will also depend on who you are talking to. But in our experience, the majority of videos will fall in the $6,000 – $20,000 range

Of course, that’s a pretty wide range, and where you fall within it depends on several factors, including the length, whether it’s live action or animation, and which studio you choose to work with. Indeed, these same factors can also boost that number by 10’s or even 100’s of thousands.

But cost really isn’t the issue…

What you should be most concerned about is value.

If you pay a bargain basement price, you most probably won’t get the results you’re looking for. A higher cost video made by a professional studio will probably cost more up front – but it’s more likely to pay for itself in the long run.

As with many things in life, when it comes to making videos, you get what you pay for. Budget studios, inexperienced freelancers, and even DIY software might reduce your bill, but is it worth it?

Customers love video, but only if it’s good video. Don’t fool yourself. Potential customers really can spot the difference. The only thing worse than not having a video, is having a bad one. Remember the video is a reflection of your brand. If it looks cheap and shoddy…

So, the true cost of budget explainer video production is the quoted price, plus all of the business you’ll miss by representing yourself in a less than professional way. Great videos will convert viewers into customers. That’s the whole point. And the best videos keep converting for years. It’s an investment in your company and your future success.