24 Jul The Power of video
From having a generation of geniuses who are into books, the world has now turned into something that’s dominated by YouTube, Twitter, Facebook and Instragram. All these social networking sites are photos or videos-focused. This just goes to show how much more visual-oriented we are.
If you wish to attract the attention of an online audience or even a group of like-minded individuals in the office, you need to have something that will create that visual impact. Let’s say that you need to create a report or presentation to your bosses about a new product that you would like the company to manufacture. Their attention will not be held long enough if you will present them with a pile of papers as thick as a book, which is all in text form.
According to Dr. James McQuivey of Forrester Research, one minute of video is equal to 1.8 million words or 3,600 web pages. Well, just do a rough calculation and you’ll know why you would prefer a video over text. It is also proven that people retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
So whether you’re a start-up looking for effective ways to sell your product or service, or a big corporation looking for ways to market your new business ideas, video should always be your first choice.
Nobody has the time to study or even flip through such materials. But if you will show a 2-3 minute video which presents what your proposed product is all about, they can decide right then and there if it is worthy of additional budget.
What are the Uses of Professionally-Made Videos?
If you’re still into making PowerPoint presentations when creating a report for the office, it is definitely high time that you take advantage of the power of videos. Here are a few more instances when professionally-made videos will be useful:
- If you would like to launch or advertise a new product.
Using the example above, you should definitely have videos made by professionals if you are introducing a new product. Whether it’s the higher-ups in the company who you are presenting it to, or if it’s already your direct suppliers and customers, the video will be a great format for the audience to know what you have to offer. How does the product work? What are the benefits that they will get when taking advantage of the item? These and more questions can easily be answered if you have a professionally-made video.
- If you want to spice up a corporate presentations.
Another instance when a professionally-made video will prove to be useful is if you’d like to spice up corporate presentations. Instead of showing plain slides and boring charts, a video can better present what it is that you would like to demonstrate to your audience.
- If you’d like to demonstrate how to use a product.
Targeted for buyers, clients and any other individual that you are doing business with, a video with a product demonstration will give the viewer an idea about its usefulness. You can either incorporate text or have a voice-over talent. You can even integrate both text and voice on the video if you’d like to make the instructions even clearer.
- If you want to train people on a new business process.
If you have been in the business for quite a long time, there will eventually be new business processes introduced. These aim to improve the way that your daily operations work. However, since most employees are used to the way that old processes work, you do need to train them for whatever new step in manufacturing it is that you are introducing. A video demonstration will help train them more quickly.