24 Jul Don’t Want to Lose to Competitors? Get an App Video!
Nearly 43% of the world now has Internet access and it is mobile. There are 3.65 billion unique global mobile users. Out of these numbers, 1.91 billion users own smartphones.
It’s no wonder that mobile apps are becoming more and more important in our daily lives. As of June 2015, more than 100 billion mobile apps had been downloaded from the Apple App Store. Given that the fact that there are millions of apps available on app stores; how can you make your app stand out against your competition?
This is where mobile app videos come into play. The number of mobile users worldwide who watch mobile videos is on the rise. In fact, mobile video accounted for 55% of mobile data usage by the end of 2014. Due to the fact that 65% of the world’s populations are visual learners, video — especially mobile video — is more critical than ever to capture customers’ attention.